Adiunkt w Katedrze Marketingu Akademii Leona Koźmińskiego,
niezależny konsultant i trener w obszarze marketingu internetowego,
w tym InternetPR. Pasjonat i badacz zjawisk społeczeństwa informacyjnego
oraz gospodarki opartej na wiedzy. Od 2000 roku związany z branżą internetową.
Realizowal projekty dla takich firm jak m.in.: Nokia, IKEA, Michelin ... zobacz więcej
     
   
 
 
Management of Master Degree Seminar

For the last 5 years I have been conducting Master Degree Seminar at Kozminski University. For the time I have been cooperating with many students from literally whole world which gave me enormous fun and new experience. Below you can find the exemplary topics of theses written under my supervision.

 

MARKETING
1. Agnieszka Jedlińska - Role of a customer in creating new fashion collections in the fashion industry. The Case of Gino Rossi
2. Marta Gadomska - Customer Loyalty: the effect of loyalty cards on consumers’ buying behaviour Study based on customers of leading petrol retailers in Poland.
3. Mary Ann Marvucic - The Effect of Marketing on the Female Consumer
4. Bartosz Gutowski - Credit Cards for students in Poland: key factors affecting choice decisions
5. Marta Jelnicka - Commercial image of women and men in today’s world
6. Greg Ganczewski - The importance of external environment factors in Polish packaging producers marketing strategies
7. Radoslaw Parnota - Country-of-Origin effect on consumers’ choice of a financial service provider – the case of the banking sector in Poland”
8. Justyna Kwiatkowska - The Influence of International Outsourcing on Brand Image
9. Sonia Bednarek - Introduction of new products to Polish Market - The Case of Cola – Cola
10. Agnieszka Kaminska - Motivation at building financial independence based on multi level marketing
11. Witold Bylinski - Internet and virtual communities in decision making process of outdoor products consumers
12. Jan de Zeeuw - Professional marketing in football.The comparison of Polish and Dutch market
13. Leszek Mazurek - Customer Relationship Management in context of industrial IT environment
14. Sebastian Mandryka - The role of premium services on the Polish market
15. Christian van Schudnat - Relationship Marketing A theoretical and practical approach for Ovamed GmbH within the German pharmaceutical industry
14. Daria Gutowska - Influence of Internet on customers decisions concerning selection of holiday trips.
15. Kateryna Tkaczenko -The role of corporate image onin customer decision-making process
16. Marcin Wnuk - The impact of Brand image on customer loyalty. The case of Johnson&Johnson
17. Ana Maria Molina - Art as a Valuable Corporate Investment: Investment of Banks in Art in Colombia
18. Marco Gutekunst - Intercultural differences in the perception of marketing methods
19. Michal Pirsicki - Different approaches to marketing and their influence on the financial performance of top European football clubs.
20. Li Yang - Brand management in international marketing of Chinese companies
21. Laura Blom - The Cola Wars: A Cross-National Study of Branding and Consumer Decision-Making.
22. Jan Groblewski - Factors Influencing the Decision of Introducing a Mobile Marketing Strategy as a Value Added to Retail Marketing Campaigns in Europe.
23. Kamil Janiszewski - Product Placement in Global Marketing Campaigns - Hollywood Movies as a Carrier of Brand Promotion from the Perspective of American and Polish Consumers.
24. Stanisław Woźniak - Promotion of Polish Hotels to International Clients. A Case Study of Four Hotels Located in Poland.
25. Alexander Lebedev - Ethnocentrism and Online Shopping in Russia.


ORGANIZATION AND MANAGEMENT
1. Krzysztof Augustynowicz - Post-bureaucratic organizations - the case of Johnson & Johnson company
2. Karolina Chlebowska -Finiding managers of the future - best practices in executive search
3. Andrzej Frątczak - Factors Influencing the Decision to Introduce Internet Sales of Home Improvement Hypermarkets in Europe.
4. Adam Lipiński - The Adjustment of International Companies to Different Business Conditions Outside Their Home Country. Case of China.
5. Tomasz Fiejdasz - Identification of the Major Internal and External Factors Affecting the Operation of the Herman Meat Proccesing Plant.
6. Jarzęcki Piotr Motivation in Catering Industry: A Cross-National Study of Identifying Job Motivation Factors of Restaurant Employees.
7. Kwiatkowska Paulina - Creation Factors of Enterprise Virtual Organization. Case Study of Symantec Company.
8. Karolina Słomiana - Motivation and rewarding of employees as ways of improving productivity. Wilo company case study.’


MACROECONOMICS/ GLOBAL MARKETS
1. Onur Uzun Eyup - Economic Scales and Observers for Growth of Firms: A Case of Turkey.
2. Yanan Zhao -Foreign Direct Investment (FDI) in Mainland of China - Factors determining FDI decisions of Western investors
3. Mariusz Wiśniewski - China-Poland, the most efficient logistic solutions to distribute products between those countries.
4. Aleksandra Tyszkiewicz - Innovation as a key factor needed to enter the international market.

 

 
 
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Grzegorz Mazurek

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Arrow Copyright dr Grzegorz Mazurek 2007
email: kontakt@grzegorzmazurek.pl